QUILMES BEER
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Argentinian national football team reached three consecutives finals on different tournaments. Sadly, they didn't win any of those matches and that made fans go furious. Each match, no matter the results, Twitter was all about complains about their performance.

Quilmes, as main sponsor of the Argentina's football, is always spreading encourage over criticsm to be better fans.
 
During Copa América 2019 we decided to do something about fan's anger. By hacking Twitter with an ASCII code, we created a very long blank tweet among the entire wave of insults and give fans a space to reflect and encourage harder.


AWARDS:
Twitter Awards: Golden tweet
IAB: Gold
Creative Circle: Silver

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