SPOTIFY
Wrapped 23
Wrapped needs no introduction. Everybody knows how impactful this campaign is for the audience around the world, and this time I was in charge of making it happen all over Latin America with a strong presence in Mexico, Colombia, and Argentina.
With +350 copies, +120 artists, +30 podcast, and 3 videos shooted with Peso Pluma, Karol G, and María Becerra for being the Most listened artists in the region.
Agency: Founders
CCO: Checha Agost Carreño
Regional Creative Directors: Lucas Fernández, Andrés Morales
Creative Team Argentina: Gastón Tuki Larroca, Luca Postiglione
Creative Team Colombia: Fabian Olaya, Paula Amaya
Creative Team Mexico: Diana Santos Carpiteyros, Yamil Torres
T O P A R T I S T S V I D E O S
Peso Pluma | Karol G | María Becerra
Peso Pluma | Karol G | María Becerra
O O H C A M P A I G N
