CORONA BEER
Rediscover paradise
Following lockdowns around the world, the tourism industry has been the hardest hit sector with a decline of around 400 million tourist arrivals anticipated across the globe.
As a brand that is rooted in the exploration of nature, we launched “Rediscover Paradise”, a program to give back to a sector that has supported its brand lifestyle for years.
Starting in Argentina, this domestic travel platform helped people to reconnect with the outside, booking over 14,000 hotel rooms at over 1,000 hotels worldwide to provide relief to the struggling travel industry.
