CORONA BEER
Reverse Label
Concerns about food ingredients have been growing. In fact, there is a strong debate over the labeling law (a law that aims to warn about excess fat or sugar on the front of products).
In that context, we launched a campaign that brings the naturalness of its ingredients to the forefront. Literally.
While the rest of the brands are concerned about how their logo looks perfect on trade and advertising, we decided to show people what they really care about the product, by turning over our bottle everywhere possible.
AWARDS
One Show - Silver
Clio - Shortlisted x2
EFFIE - Bronze
CreativeX - GP, Gold x2, Silver & Bronze
Ojo Iberoamérica - Bronze x2
Creative Circle - Gold x3, Silver & Bronze
A D A G E ' S P I C K O F T H E D A Y
B I L L B O A R D S
S T O R E S
S O C I A L M E D I A
E - C O M M E R C E
