BLASFEMIA, branding
Argentina is a country with a huge winery industry and very traditional wine consumption, A wine that comes only caned and not in a bottle it's a blasphemy to our culture. That gave the name of the first caned wine in Argentina: Blasfemia.
Establishing a blasphemy for each variety we gave them a specific identity through illustration.
- Flip flops with socks
- Jean with jean
- Cutting the spaghetti
We created this brand from scratch, from the taste and naming, up to the entire development of visual identity and the strategy of communication.
We created a whole universe for Blasfemia through a distinctive color palette, a different style of illustration among wine labels, an irreverent way to speak, a 35mm camera was used for the photography production and our models were non-hegemonic. That's how we created Blasphemy.
AWARDS
Cannes Lions - shortlist
EFFIE - Bronze
Gerety - Bronze
Ojo de iberoamérica - Silver x2 and Bronze
Creative Circle - Gold, Silver x2 and Bronze
