QUILMES BEER
Rewatch
Women football got professionalized in Argentina. To celebrate this, the first match in its history was the most important derby (Boca-River), but it was scheduled for a Tuesday at 3pm. Nobody could watch it.
That's why we used our influence as the most important sponsor of football to question the AFA (Argentine Football Association) in order to get real gender equity.
The impact was huge. Finally, the match was rebroadcasted at primetime and reached an audience record in female football history.
If we are looking for female football to grow, first it needs to be seen.
AWARDS:
Cannes Lions - Gold
Clio - Bronze, shortlist x2
Creative X - Gold
EFFIE - x2
Creative Circle - Gold x2, Silver x2
