HEINZ
Everyday winners
The campaign was built around the insight that every time an athlete wins a gold medal, they instinctively bite it—a gesture that Heinz lovers replicate every time they get their hands on a packet
Credits: This idea was executed in collaboration with BETC in France.
Agency: Founders
CCO: Checha Agost Carreño
Creative Directors: Lucas Fernández, Andrés Morales
Art Director: Fabian Olaya
Copywriter: Paula Amaya
