Many cities impose laws banning alcoholic beverage brands from advertising outdoors, creating a significant challenge, limiting reach, hindering sales, and brand health.

During these 100 years, Corona got so iconic that it doesn't even need to showcase its product. Its consumption ritual is instantly recognizable, as emblematic as the bottle itself.


Awards:
Cannes Lions - shortlist

CCO: Matías Lafalla, Joaquín Cubria

ECD: Cristian Rosli, Joaquín Campins